"Who Gives A Brand?" is a talk I've given many times over the years that evolves almost every time I give it. This is a video recording of when I gave it for the 2024 Small Business Conference held in Cocoa Village, FL. Topics covered include a definition of branding, why business owners and marketers should care about branding, the brand strategy process, and how to put it to use for your business. Also included in this course are some additional readings on defining the target audience - the folks who are most likely to become your customers or clients. And finally, I'm including a really interesting article that one of my past clients, Distill Research, wrote on what it's like to be a client and experience me going through the branding process with them then using that brand strategy to design a logo and website. Unfortunately Distill Research has disbanded since they wrote this article, but I still think it's a well written insightful piece and love that it's actually written by one of my clients, so I'm sharing it with you as well. Enjoy! PRICE: $0 That's right, it's a free course! NOTE: Once you have checked out / purchased the course for $0, and logged in to access it, then the button to access the course will change from "LET'S GO!" to "View Details". Not the most intuitive wording, I know, and I'm looking into overriding the system to change it. In the meantime that's the button to access the meat and potatoes of the free course. Thanks for your patience!