Blog

"Why" is a core concern of brand strategy & marketing. My "why" is that I feel a calling to put my creativity to work for myself and others.

Use this bracket to figure out which Superbowl commercial is the champion this year!

Discover your organization's “why” and learn how to use it strengthen external marketing and internal communications.

I recently had the opportunity to pick the brain of an intellectual property lawyer, Melissa Spindler, on what small businesses and marketer

For project planning I like to be able to see the whole year at a glance, so this is year three that I've created a simple, printable 2024 y

Retail strategies for ecommerce on mobile - how to replicate the in-person shopping experience.

A target audience is a population segment that has common characteristics and motivations, whom you have identified as likely to be...

A captivating brand strategy will inspire emotion At its core, brand strategy is concerned with the connection forged between a company...

A step-by-step process for mapping the decision-making process of your target audience to create an intuitive and persuasive website.

Download a free 2023 year calendar printable PDF with floral design and large dates. Print the 2023 calendar for fridge, wall, or wherever!